ALL ARTICLES

This is where sports, lifestyle, culture and innovation come together in the most exciting way. Whether it’s exclusive interviews, expert tips or deep dives into the latest gear (and everything in between), we’ve got everything you need to stay at the top of your game.

Brazil's World Cup Away Shirt Is Here: And It's Unlike Anything You've Seen Before

Brazil's 2026 World Cup away shirt is here. Inspired by the poison dart frog, the Jordan x Brazil collab has landed.

adidas x Liverpool Bringback Collection

The iconic 1995/96 Liverpool away kit is back. Discover the adidas x Liverpool Bringback Collection.

The Psychology Of Racing: How Mental Preparation For Athletes Shapes Performance

In this piece, the Sports Direct ambassador unpacks how he trained his mental resilience so that nerves become fuel, setbacks don’t spiral, and race day feels familiar. Because it’s always more than just a race.

Jill Scott x Monster Kickabout

Jill Scott on grassroots football, her journey from Sunderland to the Euros, and why Monster Kickabout is giving every kid the chance to fall in love with the game.

Conor Benn Steps Into The Ring As The Face Of Youth Sport Trust's National School Sports Week 2026'

Conor Benn backs Youth Sport Trust's National School Sports Week 2026, championing daily movement to boost children's mental health, confidence, and wellbeing.

Own The Darkness: The 'Night Edition' PSG 25/26 5th Shirt

Nike and PSG unveil the stunning 'Night Edition' 5th kit — a blackout design with Dri-FIT ADV tech and iconic Jumpman branding. Own the darkness.

What is Monster Kickabout?

Discover Monster Kickabout — the initiative bringing inclusive, fun football to schools across the UK and putting the 'all' back into the beautiful game.

The Powerhouse Project: Meet The Twins Changing The Game For Women In Football

The Kmita Twins turned their struggles in women's football into The Powerhouse Project. This is their story.

Limitless Speed: Kylian Mbappe Nike Mercurial Superfly

Shift into another gear. Discover the 2026 Kylian Mbappé Nike Mercurial Superfly 10 Academy, featuring Air Zoom propulsion and Mbappé's "Limitless" design.

PUMA Dreamrush Pack: Bold, Fast, And Built For The Moment

PUMA DreamRush Pack review: Bold new colourways across the King, Ultra 6 & Future 9 football boots.

The Future Is Blooming: adidas F50 Lamine Yamal Edition

Explore the adidas F50 Elite Lamine Yamal Player Edition — a laceless speed boot featuring rose detailing, Fibertouch upper, and Sprintframe 360 outsole. Built to create.

Get To Know The ASICS Superblast 3

There are shoes that promise a lot and deliver just enough. And then there are shoes that make you feel something the moment you lace them up. The ASICS SUPERBLAST 3 sits firmly in that second category – and if you haven't been paying attention yet, now is genuinely the time to start.

How To Make A Running Habit That Actually Lasts

Stop the "start-stop" cycle. Discover Emma Kirk-Odunubi’s 6-week running plan, expert tips on gear, and the secret to building a routine that actually lasts.

Get To Know The Brooks Glycerin Flex

What if the shoe just worked with your body instead of trying to boss it around? That's exactly the question Brooks has answered with the Glycerin Flex, and it feels like a fresh philosophy brought to life...

Football Boots Tiers Explained: Elite vs Takedown

Confused by "Elite," "Pro," and "Academy"? Our 2026 guide breaks down the football boot hierarchy from Nike, adidas, and PUMA to help you find your perfect fit.

Best Football Boots For Every Position

Master the pitch in 2026. Discover the best football boots for every position, featuring the new Nike Tiempo Maestro, Predator Nanostrike+, and Vapor 16.

Our Top Picks Of The Best Mother's Day Gifts For Mums Who Run

We’ve put together this Mother's Day gift guide to help you decide what to get your mum if she loves running or simply wants to try her hand (or foot) at a new activity.

What The Hell is a Long Run?

Long runs are how you gently teach your body to go the distance. In this guide, we’ll break down why they matter and how far you really need to go – without overdoing it.

Everything You Should Know About The Winter Games

From the history and sports to the athletes worth keeping an eye on at the 2026 Winter Games, we’ve got you covered – so you can follow along like a pro.

Breaking Down Different Types Of Runs

In this article, we’re going to go through the different types of runs and what they mean so you can be clued up when planning your next workout.

Get To Know The PUMA Deviate Elite Hyrox

Master the sled and the run. Explore the 2026 PUMA Deviate Elite HYROX, the first shoe built specifically for the sport, featuring PUMAGRIP turf lugs and carbon power.

Unstoppable Flight: Meet The PUMA Orbita Premier League Thrill

Elevate your game with the 2026 PUMA Orbita Premier League Thrill. Official 12-panel match ball with POE foam and deeper seams for pinpoint accuracy.

Get To Know The Asics Gel Cumulus 28

The 2026 ASICS GEL-CUMULUS 28 arrives with a lighter, bouncier FF BLAST MAX midsole. Discover why this 8mm-drop daily trainer is the perfect upgrade for your rotation.

Duality In Motion: Vini Jr Nike Mercurial Vapor

Uncover the grit behind the flair. Explore the 2026 Vinícius Jr. Nike Mercurial Vapor 16 "Duality in Motion," featuring a wear-away upper and 3/4 Air Zoom.

Energy In Motion: adidas F50 Messi Aurora Radiante

Capture the GOAT’s effortless energy. Discover the 2026 adidas F50 Messi "Aurora Radiante," featuring a Miami-inspired design, Burrito tongue, and HybridTouch.

NEW YEAR, NEW SHOES? OUR TOP ’26 DROPS SO FAR

We’ve put together a quick recap (quicker than your last PB) of the latest running shoe launches for January 2026, so you can lock in the top picks and start the new year off on the right foot.

COLD, WET WEATHER? HERE’S HOW TO LAYER SMART

Looking to layer up for your next run but the weather keeps changing? Check out our guide on why you should layer your clothing and how.

TOP FIVE PICKS FOR WIDE-FIT RUNNING SHOES

If you’re struggling to find the right wide-fit running shoes for you, we’ve put together this guide that’ll run through how to choose the right pair, as well as what to look out for when you’re shopping.

HOW TO CHOOSE YOUR FIRST PAIR OF RUNNING SHOES

Want to start running but aren't sure what shoes you need? Check out our handy guide to find out what to look for when selecting your new running shoes.

FINDING THE RIGHT RACE FOR YOU: 10Ks, HALF-MARATHONS AND MARATHONS OF 2026

Securing a spot in a race can give you something to work towards, especially if you love the thrill of beating personal bests. We’ve put together this guide to help you choose which race is best for you, whether it’s your first 10K or your tenth marathon.

EVERYTHING YOU NEED TO KNOW ABOUT THE SIX NATIONS

If you’re a new fan who wants to learn the ropes, or you’re a lifelong supporter who wants to brush up on their knowledge, we’ve put together this quick guide on all things Six Nations.

THE BEST RUNNING SHOES FOR DIFFERENT TYPES OF RUNS

If you’re thinking about switching up your running routine – whether that means hitting the trails, heading to the track, or anything in between – you’ll need the right pair of shoes for the job.

From The Field To Streetwear: Why The Rise In American Football In The UK

From Wembley sell-outs to retro streetwear staples: Discover why American Football is taking over the UK in 2026 and how to style the iconic NFL jersey.

Getting To Know The Nike Structure Plus

Nike Structure Plus (2026) review: A max-cushion stability shoe featuring ZoomX and ReactX foam. Discover why this is the perfect recovery shoe for your rotation.

Control The Game: Alexia Putellas Nike Phantom 6

Rule the pitch like La Reina. Explore the Alexia Putellas Nike Phantom 6 Player Edition, featuring her first signature crown logo and the "More Than 11" design.

Getting To Know The adidas Supernova Glide

Meet the adidas Supernova Glide: the ultimate neutral daily trainer for 2026. Discover the Dreamstrike Glow foam, 8mm drop, and versatile "gym-to-road" performance.

Tekk Translated: Nike Tiempo Maestro Elite Review

Nike Tiempo Maestro Elite review: a bold reset of the Tiempo legacy with ultra-soft Tech Leather, premium Rose Gold design, and a true return to pure touch and feel.

How To Run On A Treadmill

Master the treadmill with Dr. Priya Gopaldas. From avoiding overstriding to beginner-friendly workouts (LISS & intervals), learn how to run indoors with confidence.

HYROX Training Guide

Train for your first HYROX with the right mix of strength, endurance, and functional fitness to conquer every challenge and crush your race day goals!

How To Build A Strong Back

Stand taller and lift safer with Fin Dearsly’s beginner guide to back strength. Master 5 key moves to fix your posture and build a solid foundation.

How To Build Stamina

Build your stamina with Priya Gopaldas! Master interval training, Zone 2 cardio, and the 10% rule to sustain peak performance across all sports.

CHOOSE ONE: ADIDAS PREDATOR OR ADIDAS F50

Speed vs. Control? Compare the technology and performance of the adidas F50 and adidas Predator to find the perfect boot for your 2026 season.

EVERYTHING YOU NEED TO KNOW ABOUT THE FIFA™ WORLD CUP

Get ready for the 2026 FIFA™ World Cup! Explore the 48-team format, host cities in USA, Mexico, and Canada, and find out what to expect from the new Trionda ball.

GETTING TO KNOW THE ADIDAS ADIZERO EVO SL

Discover the adidas Adizero Evo SL: a non-plated daily trainer with full-length Lightstrike Pro foam. Fast, responsive, and light—perfect for tempo runs.

GET TO KNOW THE BROOKS ADRENALINE GTS 25

The Brooks Adrenaline GTS 25 marks 25 years of reliability. Discover the new 10mm drop, DNA Loft v3 foam, and GuideRails support in this balanced daily trainer.

GET TO KNOW THE NEW BALANCE FUELCELL REBEL V5

The New Balance FuelCell Rebel v5 gets a 5mm stack height boost and a refined fit. Discover why this versatile, non-plated trainer is the perfect daily companion.

BUILDING FITNESS WITHOUT RUNNING: THE POLARISED APPROACH

Whether you’re recovering from injury, protecting your joints, or prefer low-impact training, this plan from our training ambassador, Fin Dearsly helps you build and maintain fitness without running.

WHY I RUN: PURPOSE OVER PACE

For Sports Direct ambassador Leon Parkes, running is about more than just the finish line. In this article, he reflects on his journey and shares what it truly means to lace up, whether it’s your first mile or your hundredth.

TOP 5 ARM EXERCISES FOR BEGINNERS

Starting your fitness journey doesn’t have to be complicated. Training ambassador, David Van Wetherill shares his go-to arm exercises to help you build strength and confidence from week one.

BEGINNER’S GUIDE TO COUCH TO 5K

Wherever you’re starting from, that first step is always the hardest one – that’s exactly why Couch to 5k exists. This is a simple, supportive way to ease yourself into running, one step at a time.

HOW TO START RUNNING: A BEGINNER’S GUIDE

Running is one of the easiest ways to get moving, and you don’t need much to get started. This beginner’s guide takes the pressure off, with tips on building confidence, staying motivated, and enjoying every run.

HOW INTERVAL RUNNING CHANGED THE GAME FOR MY TRAINING

From the track to the road, Tommy Trees breaks down how interval training changed the way he runs - and why smarter sessions make all the difference.

BEST RUNNING GEAR FOR WOMEN

From everyday miles to ultra distances, Dr Priya Gopaldas shares the running gear she relies on and why the right kit can change how you feel on every run.

ZONE 2 TRAINING: BUILDING FITNESS THE SMART WAY

Think slow is boring? Think again. Ethan Allen shows why steady effort is secretly the smartest way to boost fitness, recover faster, and make every session count.

THE BEST CORE EXERCISES FOR BEGINNERS

After years of elite sport, Kate Hutchinson shows why getting back to basics is where real strength starts.

HOW TO DO A PROPER SQUAT: A COACH’S GUIDE TO BUILDING CONFIDENCE, STRENGTH & GREAT FORM

From first attempts to confident lifts, Emma Kirk-Odunubi breaks down squat technique that builds strength safely and effectively.

HOW TO CHOOSE THE RIGHT FOOTBALL BOOT SIZE

No more guesswork. This guide shows why the right fit changes everything and how to pick boots that protect your feet and boost your game.

HOW TO DO A PERFECT PUSH UP

Want to master the perfect push-up? Training ambassador, Ethan Allen shows how to turn this tricky classic into a move that builds real strength from day one.

RUNNING THROUGH THE WINTER NEEDN’T BE A CHORE – YOUR SCIENCE-BACKED GUIDE TO STAYING MOVING

Dark mornings and cold winds don’t stand a chance. Ultrarunner and Senior Health Editor, Ally Head reveals the mindset and kit tricks that keep her lacing up no matter what the weather throws at her.

HOME VS. GYM WORKOUTS: WHICH IS BETTER FOR YOU?

Gym? Home? Why not both? Coach and Ambassador, Emma Kirk-Odunubi weighs up the pros and cons, so you can choose the setup that fits your life and still delivers results.

WHEN TO REPLACE YOUR RUNNING SHOES

Tommy Trees, marathoner and running ambassador, shows how to tell when it’s time to swap your shoes. No guesswork, just simple checks to protect your feet and keep your running strong.

FIT AND FEEL GUIDE: FOOTBALL BOOTS BY BRAND

Finding boots that actually fit isn’t easy. This guide shows how different brands suit different foot shapes, giving you comfort, control, and confidence on the pitch.

THE BEST GYM TRAINERS AND WHAT TO LOOK FOR

From Commonwealth Games swimmer to HYROX world championship competitor, Kate Hutchinson has trained in it all. She shares what really matters when choosing gym trainers and how the right pair can support strength, stability and confidence.

WHAT TO WEAR TO THE GYM IN WINTER

As the days get colder, staying consistent gets harder. Paralympian and endurance athlete David Van Wetherill shares how he dresses for winter training, with practical tips to stay warm, comfortable and ready to move.

FINDING STRENGTH AFTER SETBACKS

After retiring from Paralympic sport, David Van Wetherill set himself new challenges that tested him in unexpected ways. In this piece, he opens up about setbacks, ambition and what strength really looks like when things do not go to plan.

AFTER YOUR FIRST PAIR OF BOOTS? HERE’S THE GO-TO GUIDE FOR WOMEN

Inspired by the rise of the Lionesses, more women are just getting started in football. This guide has your back, breaking down what to look for in your first pair of boots, why women-specific designs matter and where to begin with confidence.

MEET THE NEXT GENERATION OF THE ADIDAS PREDATOR

From Zidane to Beckham to Bellingham, the Predator has shaped football history. This piece explores the legacy of the iconic boot and offers a first look at the limited-edition Predator Finisher Steel, signalling the next generation.

OFF THE RECORD WITH SKYE NICOLSON

World champion boxer Skye Nicolson reached the top of her sport before 30, but the road there was far from smooth. She reflects on the setbacks that shaped her and what it really means to be just getting started.

REFLECTIVE ACCESSORIES FOR YOUR NIGHT RUNNING

Running before sunrise or after dark comes with its own challenges. This guide breaks down the essential night running kit, from reflective layers to lighting, so you can stay visible, safe and confident whenever you head out.

HOW TO PERFECT YOUR RUNNING WARM-UP

Doctor and lifelong runner Dr Priya Gopaldas learned the importance of warming up the hard way. Here, she explains why it matters, the mistakes most runners make and how to get it right from your very first steps.

HOW TO IMPROVE ENDURANCE FOR LONGER DISTANCES

HYROX and endurance athlete Fin Dearsly knows what it takes to go the distance. He breaks down what endurance really means and how to build it, wherever you are in your running journey.

HYROX WINS, STRUGGLES, AND LESSONS LEARNED

Balancing full-time teaching with elite HYROX training is no small task. Sports Direct ambassador Kate Hutchinson shares her camp notes, offering an honest look at the highs, lows and lessons learned along the way.

MOBILITY AND RECOVERY – THE UNSUNG HEROES OF TRAINING

After years of elite competition, Kate Hutchinson realised mobility and recovery were missing pieces of the puzzle. She explains why they matter more than you think and how she now builds them into her training.

OFF THE RECORD WITH MICHELLE AGYEMANG

Not long ago, Michelle Agyemang was watching from the sidelines. Now, the 19-year-old England forward is changing games on the biggest stage. We chat football, music and what it meant to be just getting started.

HOW DO YOU STAY MOTIVATED WHEN DEALING WITH RUNNING PLATEAUS?

A&E doctor and long-distance runner Dr Priya Gopaldas knows progress is rarely straightforward. She breaks down what running plateaus are, why they happen and how to move past them when motivation dips.

WHAT ARE THE BEST INDOOR FOOTBALL BOOTS?

Whether you play futsal or weekly five-a-side, the right indoor boots make a huge difference. This guide shows how to choose shoes that support grip, control and comfort on indoor courts.

TRAINING WITHOUT LIMITS: ADAPTIVE APPROACHES TO ENDURANCE AND STRENGTH

Three-time Paralympian David Van Wetherill has redefined what endurance looks like. From crutch marathons to Ironman attempts, he shares how he builds strength and fitness around his disability.

THINKING OF STARTING HYROX? HERE'S MY ADVICE AS A COACH

Two-time HYROX world champion Emma Kirk-Odunubi knows exactly what the race demands. She shares honest advice on what to expect, common mistakes and how to prepare if you are just getting started with HYROX.

OFF THE RECORD WITH LINFORD CHRISTIE

British sprinting legend Linford Christie OBE looks beyond medals and records to talk belief, giving back and the power of taking that first step. A reminder that everyone starts somewhere.

WHAT IS PROGRESSIVE OVERLOAD?

Progressive overload is key to improving strength and performance, and Sports Direct ambassador Ethan Allen shows how to make it work for you. He breaks down the concept in simple terms and shares practical tips to help you safely apply it.

BEST FOOTBALL BOOTS FOR NARROW FEET: TOP PICKS FOR SPEED AND COMFORT

If you have narrow feet, the wrong boots can ruin your game. This guide breaks down the best options for a secure, locked-in fit that improves comfort, confidence and performance.

OFF THE RECORD WITH LAUREN JAMES

With titles, awards and a Euro medal to her name, Lauren James has already achieved a remarkable amount. We catch up with the England and Chelsea star to talk early influences and what it was like when she was just getting started.

YOUR PACE IN YOUR SPACE: A BEGINNER'S GUIDE TO BUILDING A HOME GYM

Ever dreamed of rolling out of bed and hitting the gym without leaving the house? A home gym gives you space, flexibility, and saves on memberships. This guide covers the essentials, from machines to must-have gear, so you can train anytime.

HOW TO PICK YOUR FIRST PAIR OF FOOTBALL BOOTS

Buying your first pair of football boots should be exciting, not confusing. With so many options, this guide takes the guesswork out, helping you pick your first boots with confidence.

TOP 5 BEST FOOTBALL BOOTS FOR WIDE FEET

Finding football boots for wide feet doesn’t have to be a battle. This guide shows how to get the right space and lockdown, so you can play comfortably and perform your best.

HYROX INJURY RECOVERY: HOW TO REBUILD STRENGTH AND CONFIDENCE

Ethan Allen has taken on rugby, marathons, and HYROX, but he’s also faced the frustration of injury and rehab. Here, he shares how to push forward, rebuild strength, and regain confidence after setbacks.

NEW TO RUNNING? HERE’S OUR STARTER PACK

Running can be trendy, social, or just pure enjoyment. Whatever the reason, the right kit makes all the difference. This starter pack breaks down the essentials you need to hit the ground running.

WHAT TO WEAR RUNNING IN WINTER

Liz Newcomer knows all about adapting to tough conditions – from sunny California to chilly London. Nothing stops her from staying consistent. She shares how she layers, stays safe, and keeps moving, proving you don’t have to let winter get in the way of your running goals.

THE ULTIMATE GUIDE TO UNDERSTANDING DARTS

Darts season is here, and it’s the perfect time to get involved. From rules to technique and gear, this guide shows you everything you need to enjoy darts at home, in the pub, or in competition.

RUNNING IN WINTER? HOW TO CHOOSE RUNNING GLOVES FOR WINTER AND OUR TOP PICKS

When running in cold weather, it’s easy to get put off by the bite in the air. A good pair of running gloves can make all the difference. This guide breaks down the benefits, styles, and features, so you can stay warm, comfortable, and motivated on every winter run.

OFF THE RECORD WITH GEDE FOSTER

From ballet studios to boutique classes to HYROX, Gede Foster has never stopped moving. Discover how this HYROX ambassador brought everything she’s learnt about movement together, built community, and found what keeps her pushing forward, even when life gets busy.

OFF THE RECORD WITH TOMMY FREEMAN

Tommy Freeman’s rise in English rugby hasn’t followed the usual path. Now a regular in the England squad, he shares his journey, challenges, and what it was like when he was just getting started.

PERIODISING YOUR TRAINING: THE SMARTER WAY TO CRUSH YOUR GOALS

Leon Parkes is no stranger to setting goals and reaching them. His secret? One word: periodisation. In this article, Leon unpacks the concept and how it works. No matter what your goal is, this approach can be your blueprint for success.

WHAT ARE THE BEST BOXING SHOES?

Boxing boots can make or break your time in the ring. Whether starting out or levelling up, this guide helps you choose the right pair to move with confidence and perform your best.

WHAT TO WEAR TO THE GYM: HERE'S YOUR ULTIMATE GUIDE ON WHAT TO WEAR

Starting at the gym can feel intimidating. This guide helps you pick gear, find your flow, and feel confident from day one.

BEST BOXING GLOVES FOR EVERY TYPE OF TRAINING

Whether you’re new to boxing or already have some experience, picking the right gloves can be tricky. Sparring or bag work? Brand and features? We break it all down so you can find gloves that suit your training, keep you safe, and make every session count.

WHAT I LOOK FOR IN A FAST RUNNING SHOE

Tommy Trees has been running for years, now chasing a sub-2:20 marathon. He shares his top tips for picking the right shoes and key features to help you hit the ground running.

RUNNING THROUGH EVERY WEATHER: HOW TO CHOOSE THE RIGHT WATERPROOF JACKET FOR YOUR RUN

Whether you run for fun, fitness, or both, the right kit makes all the difference. A reliable waterproof running jacket will keep you moving, whatever the weather. This guide explains what to look for so you can hit the road with confidence.

OFF THE RECORD WITH CONOR BENN

Conor Benn has worked tirelessly to make his own name as one of British boxing’s brightest stars. As the son of legend Nigel Benn, you might think his path was set from birth – it wasn’t. We caught up with the welterweight champion to talk pressure, mindset, sacrifices, and how he was just getting started.

YOUR FIRST ROUND: A BEGINNER’S GUIDE TO BOXING EQUIPMENT

Thinking of stepping into the ring? Boxing is a fun way to get fit, boost confidence, and learn self-defence. But the right gear matters. This guide covers everything you need to make every jab, hook, and uppercut safer, more effective, and more fun.

HYROX PEAK-WEEK TRAINING PLAN

After three doubles and two singles HYROX races – shaving eight minutes off his time – Ethan Allen knows what it takes to reach peak performance. The Sports Direct ambassador shares what his most intense training week looks like, so you can tackle your next HYROX with confidence.

THE TOP 5 BEST RUNNING SHOES FOR BEGINNERS IN 2025

Thinking about running? Before your first miles, you need shoes that feel great, keep you comfortable, and help you enjoy every step. Here are our top five picks for beginners in 2025.

BUILT DIFFERENT: THIS IS HOW YOU TRAIN FOR HYROX WITH A DISABILITY

David Van Wetherill’s love of sport started with table tennis, taking him to three Paralympics. Today, he’s redefining what’s possible:a marathon world record on crutches, an Ironman, and HYROX World Champs in Chicago. In this piece, he explains how to adapt training for your abilities and tackle HYROX, no matter the challenges you face.

HOW I FUEL MY HYBRID TRAINING: FROM EVERYDAY SESSIONS TO RACE WEEK

Emma Kirk-Odunubi knows fuelling is key: you can’t out-train poor nutrition. The Sports Direct training ambassador explains how she approaches food for endurance and strength, so every session counts.

SLED STRUGGLES? FIN DEARSLY’S GOT YOUR BACK

Sport has shaped Fin Dearsly’s life, from national tennis talent to HYROX competitor. Combining running and strength training, he shares his go-to sled workout to master one of HYROX’s toughest challenges.

PRE-RUN & POST-RUN HABITS THAT WORK FOR ME

With a marathon PB of 2:29, Tommy Trees has honed his pre- and post-run routines over the years. The Sports Direct running ambassador shares his strategies to keep performing at your best.

HOW TO SMASH YOUR FIRST HYROX DOUBLES

New to HYROX? Doubles is a great place to start. Sports Direct ambassador Kate Hutchinson breaks down how to prepare, train, and smash your first event.

HOW TO CHOOSE MEN’S TRAINERS

Men’s trainers aren’t just about style – the right pair changes how you move and feel. This guide walks through the key pillars: purpose, fit, and features, helping you find your perfect pair.

A STORY OF RED AND BLUE: LIVERPOOL STORE OPENING

Liverpool is a city built on stories – of resilience, community, music, pride, and football. But this story is about something bigger: a new chapter for sport in the city.

HOW TO GET THE MOST OUT OF YOUR WORKOUT: THE ESSENTIAL GUIDE FOR THE PERFECT SESSION

Starting out or trying something new? This guide offers practical advice to help you build and grow your fitness journey.

STAY ON TRACK EVERY SEASON WITH WINTER RUNNING ACCESSORIES

Winter runs can be tough. This guide covers the accessories you’ll need to stay comfortable in cold, dark conditions – from single-digit temperatures to wet, windy days.

AMBASSADOR KATE HUTCHINSON EXPLAINS HOW TO TRAIN FOR YOUR FIRST HYROX

Kate Hutchinson has lived and breathed sport for years, from swimming for England to competing at the HYROX World Championship. With HYROX Dublin coming up, she shares her top training tips to make the most of your preparation.

FIND YOUR PERFECT PAIR: A COMPLETE GUIDE TO CHOOSING THE RIGHT TRAIL RUNNING SHOES

Trail running requires the right shoes to stay steady, sharp, and lightweight. This guide breaks down what to look for, how different shoes suit different terrains, and the best options for your running style.

FROM TEE TO GREEN: EVERYTHING YOU NEED TO KNOW ABOUT GOLF CLUBS

Choosing the right golf clubs can feel overwhelming. This guide breaks down the essentials, from types of clubs to how to use them, so you can swing with confidence.

NEW TO GOLF? HERE’S EVERYTHING YOU SHOULD KNOW

Golf is evolving faster than ever, with influencers and leagues like LIV shaking things up. In this piece, we break down what makes golf so special – from club selection to handicaps and everything in between.

BREAKING DOWN THE BENEFITS OF WALKING FOR YOUR BODY AND MIND

Walking is one of the simplest ways to get fit. This guide breaks down its benefits and covers the essentials to stay prepared for your walks.

CYCLING FAQS

Cycling offers fitness, strength, and adventure for all ages. Getting started can be daunting, so this guide walks through the kit and tips you need to kick off your cycling journey.

GET TO KNOW THE NIKE VOMERO PLUS, STRUCTURE 26, PEGASUS PREMIUM

Running has exploded in popularity – but every run starts with a choice. Nike’s new running pack makes that choice easier. Here, we break down the three shoes in the pack: Vomero Plus, Structure 26, and Pegasus Premium.

RUGBY POSITIONS EXPLAINED - GUIDE TO FINDING YOUR PERFECT POSITION IN RUGBY UNION

Rugby has 15 positions, each with a unique role. This guide explains what they do and how they work together on the pitch.

OFF-SEASON TRAINING RESET

Sport has always been central to Fin Dearsly’s life and as a seasoned athlete, he’s faced highs and lows. In this piece, the Sports Direct ambassador shares how to use the off-season to reset, recover, and come back stronger.

LOOKING FOR THE PERFECT PAIR OF RUGBY BOOTS? HERE’S YOUR GUIDE

Boots can make or break your rugby game. This guide explains what to look for in men’s rugby boots, how to pick the right pair, and everything else you need to know.

STAYING CONSISTENT WHEN YOUR SCHEDULE ISN’T

Sport scientist and coach, Emma Kirk-Odunubi, has loved movement for as long as she can remember, turning to it not just for strength, but for purpose during tough times. Still, she knows how tricky it can be to stay consistent when schedules get hectic.

HOW TO PLAY PADEL

Fast, social, and addictive, padel blends elements of tennis and squash. If you’re curious but haven’t tried it yet, this guide explains the game, how to play, and the kit you’ll need to get started.

RULES, POSITIONS AND MORE: THE RUGBY KNOWLEDGE GUIDE

Rugby is intense, strategic, and loved around the world. This guide breaks down the game for newcomers and spectators alike, so you’ll be ready for every match.

WHAT TO PACK IN YOUR RUGBY BAG

With the Women’s Rugby World Cup coming to England, now’s the perfect time to jump in. This guide covers key essentials to help improve your performance on the pitch.

RUNNING FOR THE LOVE OF IT

Whether it’s the endorphins, the community, the routine, or just pure enjoyment, sport brings people together. Marathoner and Marie Claire Senior Health Editor, Ally Head, explores why we run and what keeps us moving forward.

FESTIVAL ESSENTIALS CHECKLIST: WHAT TO PACK FOR A FESTIVAL

Sunrise sets, midnight crowds, and moments you’ll tell stories about for years – this is what makes festival weekends unforgettable. Be ready to dive in and make every second count.

RUNNING PAIN: WHY IT HAPPENS AND HOW TO KEEP RUNNING SAFELY

As an ultrarunner and doctor, Priya Gopaldas knows how to push limits safely. She explains six of the most common running injuries, why they happen, and how to prevent and treat them to keep you on track.

BECOMING AN IRONMAN

Since retiring from Paralympic table tennis in 2021, David Van Wetherill has pushed his limits in new ways. In this article, he reflects on 2025: HYROX Worlds, a marathon world record, his first Ironman, and the lessons learned along the way.

TAKE IT TO THE TRAIL WITH LIZ NEWCOMER'S GO-TO SALOMON SHOES

Looking to level up trail running? Salomon might be the answer. Runner, Liz Newcomer shares her favourite models and explains why they work for her – and could work for you too.

FROM ROADS TO ROOTS: MY FIRST TRAIL RUNNING GEAR

Since starting in 2019, Liz Newcomer has gone from casual jogger to marathon finisher, and now takes her running off-road. Here, she shares why trail running works for her and how to get the right gear.

A LEGACY STARTED LONG AGO

Long before sold-out stadiums and viral celebrations, women’s football was already writing an incredible story. Tora Northman, Players’ Digital Director and lifelong footballer, unpacks its origins, triumphs, setbacks, and the future of the game.

NEW TO PADEL? HERE'S WHAT YOU SHOULD WEAR

Whether it’s your first padel match or you’re looking to upgrade your kit, the right gear can make all the difference in performance and comfort.

FINDING YOUR FORM WITH TOMMY TREES' GO-TO ADIDAS RUNNING SHOES

Looking for your next pair of running shoes? Sports Direct running ambassador, runner and coach Tommy Trees gives his recommendations to smash your next run.

GRASSROOTS FOOTBALL, WHERE LEGACIES START

Grassroots football shapes generations. From street games to your first team, Players’ Digital Director and lifelong footballer, Tora Northman walks us through her journey in the game, how it’s changed, and why it’s been central to her life.

BACK TO SCHOOL CHECKLIST: ACE THE NEW SCHOOL TERM WITH EASE

Unsure if you've sorted all your kids school essentials? Not to worry, as our back to school checklist explores everything they could possibly need.

GET KICK-OFF READY WITH OUR WOMEN'S EURO GUIDE

England have retained their European crown, proving their place among the greats. This guide breaks down the Euros, from the format to key moments and history.

FIND YOUR PERFECT MATCH: A COMPLETE GUIDE TO CHOOSING THE RIGHT TENNIS RACKET

Choosing the right tennis racket can transform your game. This guide explains how to match a racket to your play style so every swing counts.

YOUR ADVANTAGE OFF THE COURT - PACKING THE PERFECT TENNIS BAG

Success on the court starts with the essentials. We break down the kit every aspiring tennis player should have to perform at their best.

OFF THE RECORD WITH DANIEL 'DYNAMITE' DUBOIS

At just 27, Daniel “Dynamite” Dubois is one of boxing’s most powerful punchers. We visited his East London camp ahead of his rematch with Oleksandr Usyk to talk family, training, and preparation for this monumental fight.

OFF THE RECORD WITH ROSIE AND MOLLIE KMITA

For twins Mollie and Rosie Kmita, football was a shared journey from their dad’s garden to pro pitches in England and the US. Now retired, they’re creating pathways for the next generation through the Powerhouse Project.

OFF THE RECORD WITH LUCY BRONZE

European Champion, Champions League winner, and decorated defender Lucy Bronze reflects on her journey, the growth of women’s football, and the legacy she hopes to leave as the Euros approach.

PUMA FUTURE 8 WOMEN'S FIT 2.0: THE FUTURE IS FEMALE

Women’s football is rising, but performance gear hasn’t kept pace. Different anatomy and biomechanics mean using the gear designed for men raises injury risks – from ACL tears to ankle and foot problems. PUMA has now put women at the centre, finally giving players boots that match the game they play.

CHANGING THE GAME WITH ADIDAS F50 SPARKFUSIONS

With record-breaking attendances and soaring grassroots interest, the upcoming Euros will showcase Europe’s best – and players are finally stepping onto the pitch in boots designed to match their talent.

READY TO STRIKE FEAR? THIS IS THE NIKE PHANTOM 6

The Phantom series has become synonymous with precision and control. From the original Hypervenom Phantom to the Phantom Venom, Nike continues to innovate for players who value agility, power, and accuracy

THE ULTIMATE GUIDE TO UNDERSTANDING CRICKET

Cricket can feel complicated, but it doesn’t have to be. Our beginner-friendly guide covers rules, key terms, and concepts to help you enjoy the game on and off the pitch.

LEGACY STARTS HERE

First, you start. That’s how it always begins. From jumpers for goalposts, to packed stadiums in Switzerland wearing your country’s colours, every journey starts small and dreams big.

TENNIS TIPS FOR BEGINNERS

New to tennis? This guide covers everything beginners need to know, from the rules and scoring to the key skills that get you playing fast.

RUNNING INJURY? HERE'S HOW YOU GET BACK ON YOUR FEET

Barry Mullin, run coach and Sports Direct ambassador, shares how he trained through a foot fracture before the London Marathon, with tips on recovery and the mental side of injury.

ULTRA-MARATHON TRAINING TIPS FROM A RUNNING EXPERT

From running 100 marathons to preparing for a 400+ mile ultramarathon, Finlay Hampton shares everything you need to train, fuel, and prepare for your first ultra.

OFF THE RECORD WITH JILL SCOTT

Jill Scott, England legend and MBE, reflects on her decorated career and the barriers she’s broken, paving the way for future generations ahead of the Women’s Euro

GAME ON: OUR PICKLEBALL ESSENTIALS FOR SUCCESS ON THE COURT

The sun’s out, the temperature’s rising, and pickleball is calling. Here’s a guide to the essentials you’ll need to hit the court and start playing.

OFF THE RECORD WITH KEELY HODGKINSON

Olympic champion, BBC Sports Personality of the Year, and MBE – Keely Hodgkinson achieved more in the second half of 2024 than most could in a lifetime. Back in Manchester to launch the Nike Vomero 18, she spoke with Nike coach Courtney Fearon about setbacks, recovery, and staying motivated. Sometimes, the key to going faster is stepping back and coming back stronger.

THE BOOTS OF CHAMPIONS

Want pro-level style and performance? From precision Predators to speed-focused Mercurials, we break down the football boots of the world’s top players and how they elevate the game.

FOOTBALL BOOTS OF TOP PLAYERS

Greatness starts from the ground up. Today’s football boots are crafted for precision, power, and style – the right pair helps you play like the best in the world.

THE COMPLETE GUIDE TO FOOTBALL BOOTS BY SURFACE TYPE

Football is loved worldwide, but playing well starts with the right kit. Our guide covers boots for every pitch type, helping you play safely and perform at your best.

GOT THOSE POST-MARATHON BLUES? HERE'S WHAT YOU NEED TO DO

You’ve crossed the finish line, earned your medal – now what? This guide explores post-marathon blues and how to bounce back physically and mentally.

ON THE HUNT FOR PERFECT MARATHON SHOES? HERE'S EVERYTHING YOU NEED TO KNOW IN 2026

Gearing up for a marathon? The right shoes can make all the difference. Our 2025 guide rounds up the top marathon running shoes for all types of runners.

OFF THE RECORD WITH FAISAL ABDALLA

Devoted dad, PUMA ambassador, HYROX MC – Faisal Abdalla is a force of nature. Here’s how he balances it all with a smile on his face.

THE PERFECT POST-MARATHON RECOVERY PLAN: HOW TO REST AND REFUEL

From finish-line highs to tired legs, here’s how smart recovery helps your body reset, refuel and come back stronger.

THIS IS WHAT YOU SHOULD WEAR FOR HYROX

From wall balls to ski erg, the right HYROX kit supports every move - here’s how to choose gear that works as hard as you do.

READY TO RUN? HERE'S HOW TO GET STARTED AND SMASH YOUR FIRST 5K

Everyone starts somewhere, and for many runners that journey begins with a single step. Running ambassador, Tommy Trees shares a simple Couch to 5K plan designed to build confidence, consistency and momentum.

MARATHON NUTRITION PLAN: HOW TO FUEL BEFORE, DURING AND AFTER YOUR RACE

From early training weeks to race morning, nutrition plays a vital role in how you feel and perform. Here’s how to get it right.

GAIT ANALYSIS: WHY IT MIGHT JUST TRANSFORM YOUR RUN

Every runner moves differently, and understanding your gait can unlock better comfort and performance. This guide explains what gait analysis is and how it helps you choose the right running shoes.

INJURY PREVENTION FOR NEW RUNNERS

As a personal trainer and running ambassador, Leon believes longevity comes from smart training. Here’s what he’s learned along the way – and how small, consistent choices can help runners avoid injuries and stay on the road for longer.

CAN AI OUTPACE PRO RUN COACHES?

Running technology is evolving fast, and AI apps are changing the way people train. Run coach Finlay Hampton explores what this means for runners – and for coaches.

EVERYONE'S TALKING ABOUT IT... BUT WHAT EXACTLY IS HYROX?

HYROX has taken the fitness world by storm, blending endurance and strength in a race format open to all abilities. Here’s everything you need to know before taking on the challenge.

MARATHON RUNNING TIPS FROM EXPERTS

Running ambassador and coach, Barry Mullin shares his best tips on how to prepare for your first marathon – and actually enjoy the process while you’re at it.

RUN FOR YOUR LIFE – LITERALLY: THE MENTAL AND PHYSICAL BENEFITS OF RUNNING

Running wasn’t always part of Priya Gopaldas’ life – now she couldn’t imagine it without it. Drawing on her experience as a doctor and runner, she explores the physical and mental benefits of the sport and how it might just change your life too.

FINDING YOUR STRIDE: BEGINNER TIPS FROM RUNNING EXPERTS

Running is having a moment. Whether you’re lacing up for the first time or chasing a new goal, runner and Senior Health Editor, Ally Head shares the essential advice every beginner needs to get started with confidence.

HOW TO START RUNNING ON A TREADMILL

Sometimes the weather just isn’t on your side. Here’s how to get started on a treadmill and keep your runs on track.

OUR BEST SELLING RUNNING SHOES

The right running shoes can make all the difference. Explore our best-selling picks from leading brands to find your perfect match.

THE IMPORTANCE OF POST-WORKOUT NUTRITION FOR RECOVERY

What you eat after training matters. Discover how post-workout nutrition helps your body recover, rebuild and come back stronger.

SWIMMING FAQS

From casual laps to competitive training, dive into our complete guide to swimming essentials.

BASKETBALL FAQS

Basketball is all about teamwork, skill and strategy. Learn the fundamentals of the game and what it takes to perform at your best.

TREADMILLS, EXERCISE BIKES AND CROSS TRAINERS BUYING GUIDE

Cardio at home made simple. From treadmills to bikes and cross trainers, this guide helps you find the right machine for your workouts.

NIKE AIR MAX DAY

Celebrate one of Nike’s most iconic designs as Air Max Day brings together sport, culture and style.

RUNNING TECHNOLOGY EXPLAINED

Ever wondered what sets New Balance FuelCell apart from Fresh Foam, or what adidas Boost really does? This guide breaks down the technology behind today’s running and training gear.

WHAT TO WEAR TO THE GYM

Starting the gym can feel intimidating. This guide covers everything you need to feel confident from day one.

CAMPING FAQS: A BEGINNER'S GUIDE

Planning your first camping trip? From tents to must-have gear, this guide walks you through everything you need to be prepared and confident outdoors.

RUNNING FOOTWEAR FAQS

Getting the right fit matters. Learn how to choose running shoes that suit your feet, gait and goals so you can run with comfort and confidence.

WHAT TO WEAR HIKING

From trails to mountain paths, this guide covers the clothing, footwear and accessories every hiker needs.

COURT SHOES FAQS

Fast-paced court sports demand specialist footwear. Discover the technology and features designed to boost performance and comfort.

BOXING FAQS

New to boxing or brushing up your knowledge? Get answers to the most common boxing questions in one place.

WHAT TO WEAR TO A FESTIVAL

Festival style, sorted. These are the essentials to wear for comfort and confidence all weekend.

STAY ON TRACK EVERY SEASON WITH WINTER RUNNING ACCESSORIES

Cold, dark or wet conditions don’t have to stop you running. Here’s the winter gear that keeps you warm and visible.

WHAT TO WEAR GOLFING

What to Wear Golfing Golf dress codes made simple. Here's what to wear on the course and our picks to keep you at the top of your game/

WHAT TO WEAR SKIING

Ready for blue skies and fresh snow? Here’s all the ski gear you need for the slopes.

WHAT TO WEAR RUNNING

From sunny mornings to chilly evenings, the right gear makes all the difference. Find out what to wear to enjoy every run.

WHAT TO WEAR TO A YOGA CLASS

Comfort and movement are key in yoga. This guide helps you choose outfits that support every pose.

ESSENTIAL NUTRIENTS FOR ATHLETES: A BREAKDOWN AND THEIR FUNCTIONS

Peak performance starts with the right fuel. Learn about the nutrients athletes need to train, recover and perform better.

WHAT TO WEAR WILD SWIMMING

Ready to dive in? This guide covers everything you need to stay warm, safe, and comfortable while enjoying wild swimming.

OUR PARTNERSHIPS

Discover our partnerships across GAA, Gaelic football and golf, and our commitment to Irish sport and communities.

GAA FAQS

From the basics to key rules, here's everything you need about the GAA, all in one place.

DON'T LET THE WEATHER DICTATE YOUR RUN: RUNNING CLOTHING FOR DIFFERENT WEATHERS

Rain, cold or heat — being prepared makes all the difference. This guide helps you choose running gear for every weather.

WHAT TO WEAR TO FOOTBALL TRAINING

Comfort and movement are key on the pitch. Here’s what to wear to make the most of every football training session.

5 WAYS SPORTS NUTRITION SCIENCE AFFECTS PERFORMANCE

Sports nutrition doesn’t have to be complicated. Here are five key ways nutrition science impacts athletic performance.

WALKING FAQS

Step out with confidence. This guide answers your questions and helps you get the most out of every walk.

THE ULTIMATE 2025 GYM GIFT IDEAS GUIDE FOR FITNESS LOVERS

Looking for the perfect gift for the gym-lover in your life? At The Zone, we’ve got you covered, with curated picks that’ll suit every style, size and budget. Get ready to find a gift that they will love all year.

OUR 2025 GIFT GUIDE FOR FOOTBALL FANS

If you’re looking for some gift inspiration for the football fanatic in your life, then you’ve come to the right place. Sports Direct is the place to find all of the latest football gear, essentials and even some iconic pieces that’ll enhance their kit bag and help them stay match-ready.

OUR 2025 GIFT GUIDE FOR HER

Whether you’re shopping for your mum, sister, girlfriend or a close friend, we’ve pulled together a selection of gift ideas she’ll be genuinely excited to unwrap. From cosy essentials to stylish treats, this guide takes the stress out of gifting and helps you find something just right.

THE ULTIMATE GIFT GUIDE FOR MEN 2025

Here’s our no-faff edit of gifts for him, with something for every budget. The pleasure of giving, minus the headache – what could be better?

THE ULTIMATE 2025 GIFT GUIDE FOR KIDS

This is your breakdown for finding the perfect gift for kids – from character picks and cosy layers to trainer and toys - with options for every budget. Get ready to see their faces light up with our top picks they’ll be sure to love.

OUTDOOR GIFT GUIDE 2025: OUTDOOR GIFT IDEAS TO SATISFY THE EXPLORER YOU KNOW

Here at Sports Direct, we have everything you need to embrace the outdoors. So, if you’re thinking of gifts for loved ones who are avid explorers, check out this guide for help with outdoor gift ideas.

OUR 2025 GIFT GUIDE FOR THE RUNNERS

Whether they’re a seasoned runner or just starting out, having the right kit really makes all the difference. So, if you’re on the lookout for the perfect running gifts for him or her – whatever their level – we’ve got you covered.

SMALL BUT MIGHTY: HERE’S OUR ULTIMATE STOCKING GIFT IDEAS

If you’re searching for stocking filler gift ideas for sports fans this Christmas, then you’ve come to the right place. From practical gear to sports staples, you can find a range of small but mighty stocking fillers here to please any sports fan.

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