ALTRA LANDS AT SPORTS DIRECT: MEET THE NEW LINE-UP 

Published: 21/08/2026 | By: Alex Courbat

You're taking a scenic route, your go-to playlist is on, and your legs finally wake up. Running has a funny way of making you appreciate the small things. And when you find a pair of shoes that feels comfortable, you notice just how much difference the right pair makes.  

Enter Altra. 

Altra has built its reputation around a more natural approach to running. They get what you're looking for from your shoes: room for your toes, a foot-shaped fit and a ride designed to let your feet move freely rather than forcing them into a mould. Doing things differently is what makes them, well, different. 

Now, Altra has arrived at Sports Direct, bringing its distinctive approach to a new line-up of road and trail running shoes. Whether you’re building up the miles, chasing a quicker pace or heading away from the tarmac altogether, there’s a model made to support you. 

LONE PEAK 9+: THE TRAIL LEGEND, READY FOR WHATEVER’S NEXT. 

Some trails are perfect for a quick run, others have you wondering where the path goes next. The Lone Peak 9+ is built for both, combining grip, durability and Altra’s signature roomy feel. With a Vibram Megagrip outsole it’s ready for loose, rocky and uneven ground, while the revised midsole keeps things comfortable without losing that connected-to-the-trail feel. 

There’s plenty going on up top, too. A ripstop mesh upper and no-sew overlays are built to handle high-mileage adventures, while the zero-drop platform and roomy toe box give your feet more space to move. 

If you’re swapping the road for the woods or are out for a day of hiking, the Lone Peak 9+ are a serious pair crafted to keep pace.  

FINDING YOUR RHYTHM ON THE ROAD WITH THE EXPERIENCE FLOW 3 

Some runs just click. Your pace feels natural, your stride settles in and suddenly the miles are ticking by without you really noticing. That’s the feeling the Experience Flow 3 is built around, bringing a lightweight and responsive feel to road running. 

At the heart of the shoe is Altra EGO P35 foam, designed to keep things light and efficient while giving you comfort underfoot. A low 4mm drop and rocker-shaped geometry help encourage a natural stride, while Altra Fit gives your toes room to move without losing a secure feel. 

The engineered mesh upper and redesigned heel collar round things off with improved breathability and comfort. Whether you’re heading out for your daily miles or keeping things easy on a walk, the Experience Flow 3 is made to keep you moving. 

CONQUERING UNEVEN RUNS WITH THE EXPERIENCE WILD 3+. 

When the trail gets rough, you want a shoe that doesn't compromise on grip. The Experience Wild 3+ is built for exactly that, combining a responsive ride with a Vibram Megagrip outsole and Traction Lug technology to keep you confident across changing terrain. 

Underfoot, Altra EGO P35 foam delivers a efficiency without added bulk, while the 4mm drop and rocker-shaped geometry keeps your steps easy. The Altra Fit gives your toes plenty of room to move, with a secure midfoot helping keep everything feeling locked in when the trail gets more unpredictable. 

A redesigned heel collar adds to the secure fit, while the integrated GaiterTrap makes it easy to attach a Trail Gaiter when you want extra protection from debris.  

In a nutshell, the Experience Wild 3+ is ready for whatever the trail throws your way. 

LOCK IN FOR THE LONG HAUL WITH THE OLYMPUS 7. 

The longer the trail the more important comfort becomes. The Olympus 7 offer a plush, lightweight feel perfect for long-distance adventures, from long training days to ultra trail races. 

The updated Altra EGO MAX midsole foam is 15% lighter and 10% softer than the previous version, keeping every step comfortable as the miles rack up. Underneath, a Vibram Megagrip outsole with TractionLug delivers solid grip and adaptive traction across wet and dry terrain, giving you the confidence to go for it when the trail gets tricky. 

That level of comfort doesn’t stop at the midsole. A plusher tongue, integrated collar and breathable engineered mesh upper keep your feet feeling fresh, while new moulded TPU overlays improve protection and durability. Finished with Altra’s roomiest toe box and zero-drop platform, the Olympus 7 gives your feet of freedom to move naturally. 

If you measure your runs in miles and not minutes, the Olympus 7 are made for you.  

Altra’s new line-up brings a different approach to running. Roomy toe boxes, natural-feeling movement and purpose-built cushioning give each shoe its own personality, but they all share the same focus: keeping you comfortable as you move. Whether you’re chasing a quicker road run, heading into the woods or taking on your biggest trail challenge yet, there’s an Altra ready for the journey.  

When your shoes feel this good, you find yourself looking for reasons to run that bit extra.