Membership Benefits
Birthday Offer
Hip-hip hooray! Get 20% off a purchase during your birthday month.Hip-hip hooray! Get 20% off a purchase during your birthday month.
Everlast Gym Offer
Receive £5 off from your annual Everlast Champion Gym Membership
Everlast App Access
Free access to Everlast Gym app for 12 months for our Sports Direct Members
Monthly Prize Draws
Win amazing prizes in monthly draws!
Free Personalisation
Make it yours with free personalisation on full price shirts
Next Level Events
Get invited to exclusive next level events. You won’t want to miss out!
Next-Level Events
New Event
To be populated
Sports Direct x adidas Run Club
Yesterday at 18:00. Free
Sports Direct x Saucony Run Club
Wed, 24 Jul, 18:00
PUMA x Sports Direct Hyrox London Olympia Race
Thu, 2nd May, 17:30
Free Personalisation
Make it yours with free personalisation on full price shirts
Next Level Events
Get invited to exclusive next level events. You won’t want to miss out!
Monthly Prize Draw
Win tickets to Hyrox Birmingham race in December!
How To Join
Join today to start getting exclusive benefits and offers. Create an account here or download the app to join Sports Direct Membership.
How To Download the App
Sport starts here with over 800 brands to shop for with a personalised Browsing experience, Products selected for you and with customisable shopping journey it's your Ultimate Destination for sports. Add your digital Member Pass to your mobile wallet for hassle-free in-store shopping and easy redemption of your activated benefits
Update Your Preferences
Be the first to hear about member-only benefits, the latest arrivals, new product launches, back-in-stock items, and promotions by updating your email preferences in 'Contact Preferences' and enabling app notifications in your 'Preferences’.