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Hugo

Find an incredible HUGO range at USC by Sports Direct, which features all the clothing, footwear and accessories that you could ever need. Trainers are an ever-popular choice for the fashionable, while accessories like bags, wallets, purses and belts provide a premium finishing touch. Our HUGO clothing range, meanwhile, features shirts, polo shirts, t-shirts, hoodies, sweatshirts, jumpers, jackets, coats, jeans and shorts, with stunning designs, patterns and styles for both men and women.

UP TO 90% OFF

Hugo Kids' Logo Scoop Neck Swimsuit

£8.00RRP£79.00

UP TO 50% OFF

Hugo Men's Gellot Leather Belt

£32.00RRP£59.00

Hugo Gents HUGO #STYLE Stainless Steel Mesh Watch

£105.00RRP£149.00

UP TO 50% OFF

Hugo Hugo Barney 10233119 01

£37.00RRP£72.00

UP TO 50% OFF

Hugo Gents HUGO #TELLY Bracelet Watch

£90.00RRP£179.00

UP TO 50% OFF

Hugo Men's Gionio Leather Belt

£30.00RRP£59.00

UP TO 50% OFF

Hugo Boss Triangle Bra

£22.00RRP£42.00

HugoSporty Logo Bralette£15.00HugoWomens HUGO Tote Bag (Bel)£70.00HugoGiaspo Belt£25.00HugoMen's Beach Short Sleeve Relaxed Fit Shirt£70.00HugoRed Logo Label Bralette£8.00HugoWomen's Bel Moon Crossbody Bag£45.00Hugo3 Pack of Pyjama T-Shirts£23.00HugoWomen's Mel Shoulder Bag£70.00HugoJaxon Short Sleeve Sweatshirt£36.99HugoGents HUGO #ARK Black Leather Strap Watch£70.00Hugo3 Pack of Pyjama T-Shirts£23.00HugoBrody Jeans£50.00HugoSporty Logo Bralette£9.00HugoHugo Laze T-Shirt 10261152 01 Pyjama Short Sleeve Top Mens£20.00HugoBrody Jeans£60.00HugoAustin Waffle Structure Pyjama Shorts£23.99HugoKids' Slim Fit Jeans£38.00HugoWomen's Lurex Non Wired Triangle Bralette£15.00HugoBoss Triangle Bra£13.00HugoSports Bralette 2 Pack£12.00HugoChaffle Waffle Beach Shirt£46.99HugoMen's 3-Pack Organic Trunks£23.00HugoMen's Patch Baseball Cap£25.00HugoRoselyn Tote Bag£22.00HugoMen's Cotton Straight Leg Jeans£30.00HugoHugo Evalom 10246344 01 Oxford Shirt Mens£42.00HugoMens HUGO Fab Swim Shorts with Tape Logo Detail£58.00HugoBrody Jeans£45.00HugoMen's Eratino Short Sleeve Shirt£30.00HugoFab Swim Shorts£58.00HugoMen's Jonah Slim Fit Jeans£23.00HugoMen's Cotton Blend 6-Pack Trainer Socks£28.00HugoMens HUGO Ribbed Logo 6-Pack Crew Socks£18.00HugoMen's 3-Pack Organic Trunks£23.00Hugo3 Pack Boxer Briefs£22.00HugoReporter Bag£58.00HugoMens HUGO Iconic Sliders with Logo Detail£32.00HugoKids' Swimming Trunks£35.00HugoMen's Boxers£23.00Hugo3 Pack Striped Briefs£27.00HugoMen's Triple Pack Trunks£32.00HugoJude BL Baseball Cap£18.00HugoMen's 3 Pack Trainer Ankle Socks£9.00HugoLogo Briefs£10.00HugoMen's Quarter Socks£21.00HugoTowel Tanga Bikini Briefs£21.99Hugo3 Pack of Stretch Cotton Briefs£17.99HugoKids' Match It Sliders£25.00HugoMen's 3 Pack Trunks£22.00HugoTowel Triangle Bikini Top£21.99HugoRegular Rise Thong£9.00HugoMens HUGO Emmond Cotton Long Sleeve Zip Overshirt - Contemporary Design with Logo Detail£92.00

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Representative APR: 29.9% (variable) Credit subject to status. Terms apply.
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© 2026 Frasers Group Trading Limited.

Frasers Group Trading Limited. (FRN: 980401), trading as ‘Sports Direct’ is an appointed representative of Frasers Group Financial Services Limited (FRN: 311908) who are authorised and regulated by the Financial Conduct Authority as a lender. Frasers Plus is a credit product provided by Frasers Group Financial Services Limited and is subject to your financial circumstances. Missed payments may affect your credit score. * Exclusive access to discounts on selected products for Frasers Plus customers before everyone else. For regulated payment services, Frasers Group Financial Services Limited is a payment agent of Transact Payments Limited, a company authorised and regulated by the Gibraltar Financial Services Commission as an electronic money institution.